Crumbs website now live
MediaClash has launched the new website for Crumbs Magazine, www.crumbsmag.com, which forms an integral part of a unified print and online offering. Crumbs is a new food magazine for the South West and can be collected free from hundreds of restaurants, cafes, gastropubs, bars, farm shops and delis across the region. With glorious photography, snappy writing, and amazing access to the region's best chefs and food producers, we're confident it's going to send huge ripples through the West Country food scene.
The website is updated daily, and offers the region's most comprehensive directory to interesting places to buy and eat your food, as well as of-the-minute news, recipes from the region's best cooks, and a particularly perky journal, packed with intriguing takes on local foodie goings-on. “I’ll try my best to keep you informed and entertained,” says Rosa Park, the site’s editor. “I hope you’ll grow to love Crumbs as much as we do!”
The look-and-feel of crumbsmag.com reflects that of the magazine and features an unusual mix of the elegant and the scratchy in its choice of fonts – while making the most of a very different medium.
“I've been particularly impressed by the way MediaClash's web designers have managed to incorporate all the fun, quirky details of the magazine with the 'clean and white' brief we gave them,” says Matt Bielby, development editor of Crumbs. Funky little illustrations, and a range of background textures – wood work surfaces and gingham table cloths, slate chalkboards and brushed aluminium – give the site a very individual look, while resources like a constantly-updated diary of local foodie events keeps fans coming back to the site, often many times a day.
“Here at the magazine we're thrilled with our companion site,” says Matt Bielby, “and can't wait to add more elements to it, building it into the West Country's number one online food resource. That's the aim, and we think we're well on the way towards getting there.”
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