The Brief
Prima Games identified the need for a new website that boosted the online sales of its strategy guides. The requirement was for a content-rich, deeply-credible, community-engendering and brand-enhancing website packed with time-sensitive and highly-valuable strategy content for gamers. Prima Games wanted a destination site where community activity would help it to get closer to its customers and to help get its customers become evangelists and be more active.
Our solution
MediaClash triumphed over four US-based agencies and the logistics of geography to win the project. The result was a content-managed website with functionality supporting news, video, community and ecommerce, and no small amount of excitement. Part of the project saw us convert existing print guides to interactive digital products, increasing revenues by 80%.
The site is massive, with over tens of thousands of pages. MediaClash has a long-term deal to create content for the site and to continue to enhance its site both technically and commercially.
To discover how MediaClash can help you and your business with website design & build, email Dan Catton or call on 01225 475800
Prima Games is the world’s leading publisher of videogame strategy guides. It works with some of the largest entertainment brands such as Sony PlayStation, Nintendo, EA and Disney. Based in Sacramento, California, it is a division of publishing giant, Random House.
What they say...
“We have worked very closely with MediaClash since fall ‘10 and have been delighted with the range of technical, creative, editorial and commercial work they have done for us. Building and managing a site of this scale and re-engineering the way we do business in real-time terms has been a major challenge that the MediaClash guys have risen to superbly.”
Debra Kempker, President, Prima Games
