The Brief

B&NES Council sought a content agency to publish its quarterly publication. Delivered to every household in the region, it informs residents of the services available to them and highlights the ongoing the council is undertaking. This important communication is funded in part by sales revenue, and the winning agency needed to be able to sell advertising space.

 

Our solution

After a competitive pitch, B&NES selected MediaClash. Our solution was to overhaul the existing publication, taking it from the former, traditional Council News newspaper to an appealing magazine we named Connect. The publication's visual identity, content, size, pagination, paper stock and business model were all successfully redeveloped. Connect has established itself as the Council's flagship communication and as a credible magazine in its own right.

To discover how MediaClash can help you and your business with branded magazines then email Gary Tipp or call on 01225 475863.


Bath & North East Somerset Council is a local government authority. The city of Bath is the principal settlement in the district. It also covers Keynsham, Midsomer Norton, and Radstock.

What they say...

“We have worked closely with MediaClash over three years in which Connect has been transformed. It is an excellent magazine that is well-read, hard-working and very cost-effective for us.”

James Hinchcliffe, Communications Manager, Bath & North East Somerset Council