25.11.2008
EuroClash launches new digital and print magazine for Shopto.net
EuroClash, the customer publishing agency for the videogame industry has launched a customer magazine for online games retailer Shopto.net.
The joint venture between MediaClash and Eurogamer has produced both print and digital version of the new quarterly magazine. The 32 page magazine has an initial print run of 20,000 copies and will be mailed to existing Shopto.net customers and distributed at key high street retail locations, whilst the digital version, available online at Shopto.net will also be emailed to Eurogamer’s registered users.
Issue one of the magazine features the season’s best video games, reviewed and rated by Eurogamer’s highly regarded writers, with the online version also boasting in-game footage. Each issue of the magazine also contains a unique code, allowing readers to claim credits against future purchases.
Simon Tapscott of MediaClash commented: “We’re thrilled to have won the contract to publish Shopto.net’s magazine. Branded retail titles deliver incredibly high active response rates and are a proven method of building an offline identity for brands like Shopto.net. We look forward to developing this relationship further, using MediaClash’s publishing expertise and Eurogamer’s cult following to drive more traffic and increase sales for Shopto.net.”
Shopto.net’s Igor Cipolletta added: “When we decided to produce a games magazine for our customers, EuroClash was the obvious choice. Eurogamer’s reviews are the most respected in the industry, so for their writers to contribute to our magazine means we can provide real value to our customers and help them decide which games to buy. The team was great to work with, and the end product has been a tremendous success.”
Issue 1 of the magazine is out now and available to view at http://magazine.shopto.net/. The next issue is due out on February 2009.
Mediaclash & Eurogamer
