Our clients
Business Link
Project Overview
Business Link provides information, advice and support on how to start, run and grow businesses, to people and companies throughout the UK.
They told us that they needed to get in contact with more of the 24,000 companies in Gloucestershire – quickly – within 4 weeks in fact!
As part of a multi–agency team, we defined the campaign objectives, devised the concept, built and delivered the microsite and integral e–mail campaign. Our involvement saw us:
- Develop a microsite and database that would listen to what problems people were having in business and then give them personalised advice through the site and by e–mail
- Create, launch and manage an e–mail campaign (as part of the cross media, countywide campaign) to kick start everything and drive direct traffic to the microsite
Within five days of the e–mail campaign launch, open rates reached 51.2% and within weeks of the campaign launch, we had achieved the primary aims – contact with 1000 company Directors not yet in contact with Business Link. The project went on to achieve 120% of our predicted response rate and the website proved such a useful business tool that it continued to achieve repeat visits until being taken offline 12 months after the campaign launch.
Innovative? Check.
Successful? Check.