MediaClash wins Design Objectives’ magazine

Market leading craft title is first major deal for new publisher

02/05/07 — Bath–based MediaClash today announces its first major customer publishing win – the Design Objectives’ title do crafts Creativity!. With a print run of 125,000 copies the magazine is the UK’s largest–selling crafts title.

The magazine is published bi–monthly and is sold through craft shops. The win, which follows a four way pitch, includes the opportunity for other multi–channel media work with Design Objectives.

Commenting on the appointment of MediaClash, Design Objectives’ Managing Director Andrew Knowles said:

“This magazine is an extremely important and valuable business communication tool for us. So we had to be very careful in our decision. We chose MediaClash over their competitors because we were excited by the ideas that they put to us, and saw a number of opportunities to work with them in other areas.”

“The craft market is worth upwards of £250m and we are determined to remain as clear market leaders. We look forward to building a long and close relationship with MediaClash.”

MediaClash’s Chief Executive, Greg Ingham, added:

“Design Objectives are a smart, impressive company. They’re ambitious for their market and are innovative operators. They make a great company for us to partner with – and a great first win for MediaClash.”

The first issue of do crafts Creativity! produced by MediaClash will be on sale from Saturday 1st September.

About Design Objectives: Design Objectives is the only UK supplier of art and craft materials to offer an online tool and publication of such extensive creative inspiration, creating potential commercial sales opportunities for ‘do crafts’ stockists and provides the consumer with crafty ideas.

With the launch of the ‘do crafts’ website in November 2002 and the ‘do crafts’ magazine in September 2003, Design Objectives is now the UK’s leading importer and distributor of arts and crafts materials. The ‘do crafts’ magazine was introduced to provide consumers with inspiring projects, creative inspiration, exciting ideas, craft ‘must–haves’, top tips and more. Almost 2 million copies of the ‘do crafts’ magazine have been sold to date helping to educate and inspire many crafters. Published bi–monthly the full colour magazine is available in more than 500 arts and crafts stockists nationwide for only £1.00 and has been responsible for more than 170,000 of the registered users to the UK’s biggest arts and craft website, www.docrafts.co.uk.

About MediaClash: MediaClash is a Bath–based media business created by local entrepreneurs, Greg and Jane Ingham. Greg was Chief Executive of Future plc until June 2006 and Jane is a former Managing Director of Future UK. The Inghams bought Surf Media, a publisher of City magazine titles in late 2006. The business has been renamed MediaClash and its activity is the cornerstone of the new company.

MediaClash is active in four key areas of business: City magazines, customer publishing, digital communications and business consultancy. MediaClash plans to grow through launches and acquisitions.

Contacts:

Greg Ingham: 01225 47 58 58 greg.ingham@mediaclash.co.uk

For more information:

Laura Sharples: 01225 47 58 60 laura.sharples@mediaclash.co.uk
Emma Buckingham: 01202 811 008 emmab@docrafts.co.uk


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